Conditions of Use


Welcome to our website, (“Site”). By accessing this Site, you agree to be legally bound by the Conditions of Use (“Conditions”) contained in this Site. Kindly read through the following Conditions prior to making your purchase.

The term “Little by Little” or “we” refers to the owner (Little by Little LLP) of this Site. Our business registration is T11LL0552J. The term “you” refers to the user and viewer of this Site.

Little by Little reserves the right to change these Conditions from time to time at our sole discretion without notice to you. The amended Conditions takes effect immediately upon posting on the Site. You are advised to read the Conditions carefully each time you visit the Site. The date of last update to the Conditions is given at the top of this page.


All text, pictures, digital images, designs, icons, and other materials that appear in this Site (collectively, “Content”) are copyrights, trademarks and intellectual properties owned by Little by Little or the respective brand owners. You may not reproduce, distribute, display, post or modify any Content for any purpose without our written consent or use the Content in any way that is likely to cause confusion or discredit Little by Little. You may only view or retain a copy of the Content for your personal and non-commercial use while visiting the Site.

Little by Little respects the intellectual property of others. If you believe that your work has been copied in a way that constitutes copyright infringement, please contact us.

Product Information

The colours of our products in the pictures shown on this Site may not be fully representative of the actual colours due to photographic lighting and colour calibration of each computer. Such discrepancies shall not constitute product defects.

Where measurements are given for our products, they have been provided to the best of our knowledge and shall serve as a rough guide to facilitate your shopping process. Any deviation of the measurements in the actual products from those given on this Site shall not constitute product defects.

The designs on our apparel have been individually hand-printed and slight variation across individual products bearing the same design is to be expected. Such variation shall not constitute product defects.

Each product is provided with care and washing instructions. We strongly recommend that you adhere to the instructions to maximise the lifespan of the product.

While Little by Little takes active steps to maintain the accuracy of the information provided on this Site, we do not warrant that our product descriptions, pricing and availability, as well as all other Content is free from typographical errors, imprecisions, or omissions. We reserve the right to change or update the Content at any time without prior notice to you. We apologise for any inconvenience caused.

Little by Little shall not be liable should you choose to purchase our products from a third party, unless the party has been duly authorised as our retailer, in which case it would be stated in this Site.

Your Account

By creating an account at Little by Little, you will be deemed solely responsible for protecting the security and confidentiality of your identification (email address) and password. You or anyone using the identification and password, with or without authorisation by you, shall adhere to the Conditions and be liable for all transactions and financial obligations incurred. You shall be responsible for notifying us of any unauthorised use of your account as soon as you become aware of it.

External Links

The external links provided on this Site are provided for your convenience. It does not constitute an endorsement of the contents of those websites. We are not responsible for the availability or content of the websites and we will not be liable for any loss or damage that you might suffer as a result of using the websites. In accessing the websites via the external links provided on this Site, you agree that you are doing so entirely at your own risk.

Disclaimer of Warranties

You expressly agree that your use of this Site and our services is entirely at your own risk. This Site and all its related information and services are provided on an “as is”” and “as available” basis. We disclaim all warranties, express or implied, including, but not limited to:

  • Availability, accuracy or content of information, products, or services provided by or in connection with the Site
  • Content provided on the Site being free of viruses or other harmful components
  • Uninterrupted access to the Site
  • Warranties of title, merchantability, fitness for a particular purpose
  • Non-infringement of proprietary or third party rights

Information on this Site shall not be regarded as substitute for medical or other professional advice.

Limitation of Liability

To the fullest extent permitted by applicable laws, in no event shall Little by Little be liable for any direct, indirect, incidental, punitive or consequential damages or loss, or any other damages or loss of whatever kind, or any personal injury or death, resulting from whatever cause, tangible or intangible in nature, including, but not limited to:

  • Your use or inability to use our Site, including, but not limited to, the information and services provided by or in connection with our Site
  • Defects in our products
  • Loss of use, loss of profits, loss of business
  • Loss of data, unauthorised access to, or alterations of your data
  • Any performance failure, errors, omissions, interruptions, defects, delays, computer virus, communication line failure, or theft
  • Statements or conduct of any third parties

whether contractual, tortious (including negligence or breach of statutory duty) or otherwise.


Please review our Privacy Notice, which also governs your use of the Site, to understand our practices.

Code of Conduct

We welcome you to post reviews, comments, photos, and other material on our Site to share your experience with others. You remain responsible and accountable for the materials you transmit to or post on our Site and you agree that you may not use a false e-mail address, impersonate any person or entity, or otherwise mislead anybody as to the origin of the material.

With the exception of personally identifiable information, the use of which is governed by our Privacy Notice, any material you transmit to or post on this Site shall be considered non-proprietary and non-confidential. By posting material to this Site, you warrant and represent that you either own or otherwise control all of the rights to the material, including, but not limited to, all the rights necessary for you to provide, post, upload, input or submit the material. You also agree to grant us non-exclusive, royalty-free, perpetual, irrevocable right to use, reproduce, modify, adapt, publish, translate, distribute, display and otherwise use such material for any and all purposes.

You agree not to transmit to or post on this Site any material:

  • that is contrary to the law
  • for which you do not have all the necessary rights or consents
  • that is offensive, including, but not limited to, discriminatory, threatening, obscene, pornographic, and defamatory material
  • that is invasive of privacy, injurious, or which may otherwise cause annoyance or inconvenience to others
  • which is harmful in nature including, but not limited to, computer viruses, or other potentially harmful software or data that are designed to damage or disrupt the good working order of any computer or telecommunication equipment
  • that constitutes political campaigning, commercial solicitation, chain letters, mass mailings, or any form of “spam.”
  • that would otherwise compromise the integrity of our Site

We reserve the right to refuse or remove anything that is transmitted to or posted on our Site, which we find objectionable or otherwise does not comply with these Conditions. We may record, preserve and disclose content, including, but not limited to, actual material and originating person, which has been transmited to or posted on our Site, where required by law or where we are acting in good faith.


You agree to indemnify us and hold us harmless from and against any claims, actions or demands resulting from your misuse of our Site or your breach of our Conditions.

Termination of Use

You agree that we may, at our sole discretion, terminate or suspend your access to all or part of this site with or without notice and for any reason, including, but not limited to, breach of these conditions.

Governing Jurisdiction

These Conditions shall be governed by and construed in accordance with the law of the Republic of Singapore and any dispute(s) arising in connection with this Site are subject to the exclusive jurisdiction of the Republic of Singapore.

Exclusive distributor for Keptin-Jr and OrganicEra in Singapore.